Content analysis tools. Everyone believes their stuff is excellent. But how do you know best for sure?

Content analysis is a distinctive field that combines analytics and marketing. There are several content analysis technologies that might be useful in addition to manual content analysis approaches.

The manual protocols won't go covered because they often call for data science expertise (or, at the very least, a lot of time and data literacy).

However, I'll go through a few techniques for both qualitative and quantitative content analysis to assist you determine whether:

  • On-page SEO works nicely with your content.

  • You're getting enough backlinks from your article.

  • Your writing is interesting and powerful.

Of course, you should also consider how well your material is performing overall and, if not, why.

Content analysis tools

What is a Content Analysis Tool?

With the use of content analysis tools, you can evaluate the effectiveness of your material, spot its weaknesses and possibilities, and determine prospective improvements.

Basically, they all assist you in some manner with the analysis of your content:

It makes sense that the majority of content analysis tools go focused on SEO: The most important content distribution method is without a doubt SEO.

Moreover, there are other content analysis tools for specific platforms such as Facebook, Instagram, TikTok, YouTube, and other social media websites.

Technically speaking, a content analysis tool can be anything that provides you with information about your material, including grammar checkers and plagiarism detectors like Grammarly and Hemingway plagiarism checker.

We'll mostly discuss organic search content analysis tools (also known as things that help you rank in Google).

The 10 Best Content Analysis Tools

  1. Surfer SEO

  2. Clearscope

  3. Google Analytics

  4. Ahrefs

  5. Semrush

  6. Frase

  7. MarketMuse

  8. Google Search Console

  9. Screaming Frog

  10. YoastC

Let's start

  1. Surfer SEO

One of my favorite content analysis tools is Surfer SEO.

Let's say you want to rank for a certain term, like "best form builder."

Surfer employs artificial intelligence to create an outline for your post by reverse engineering the current ranks on the search results pages.

The outline contains questions you need to respond to, relevant keywords (weighted by significance and density), pictures, a suggested word count, headings, and subheaders.

You may measure and improve existing material with its assistance.

For instance, if I enter my piece of content into Surfer SEO, it provides me with a score (out of 100) and a number of keyword suggestions to strengthen it and increase the likelihood that it will rank for the desired keyword.

There are many reasons why Surfer is excellent.

It's really intuitive, to start. You are given a certain score to shoot for out of 100. This makes it simple to set boundaries and goals for freelance writers when they submit a piece of material.

Second, Jasper (an AI copywriting tool) and Semrush provide superb native integrations. Finding tools that readily interface with one another is the next best option if you can't obtain all the capabilities you need in a single tool.

It's inexpensive, at least. It will only cost you $49 a month if you're just starting out and write fewer than 10 articles per month. When you grow, it costs $99 per month for 30 reports, which is just somewhat more expensive.

  1. Clearscope

I was captivated after using Clearscope for the first time a few years ago.

I originally learned about it as a MarketMuse substitute (at the time, MarketMuse was a little too expensive for my budget). It was also the first actual tool I utilized for content optimization and analysis.

Since then, I've developed into a proficient Clearscope user. At my content marketing company, we apply it to all of our clients. It's an excellent workaround to ensure that on-page SEO is effective.

Clearscope creates a proactive content outline based on your target keywords, just like Surfer does. It's a bit simpler to use than Surfer in my opinion, but it also suggests similar keywords, word counts, and readability ratings.

Your objective is to receive an A+ (or an A++ if you're very good) on this test, which rates students using a different scale.

In addition to monitoring and proactive notifications for information that requires upgrading, Clearscope includes some really cool capabilities for content operations at huge scale.

Clearscope makes sure you don't lose traffic and ranks before you realize that search intent has changed over time. Although it costs a little more than Surfer, I believe it to be a somewhat more potent tool overall. There are several Clearscope competitors available now that have comparable functionality if it's out of your price range.

  1. Google Analytics

The foundation of content analytics is Google Analytics.

At this time, almost everyone has utilized Google Analytics.

You can measure product users, e-commerce conversions, and offline CRM conversions, so it extends beyond content analytics, of course. Given that Google Analytics is used by between 30 and 50 million websites, it is a very robust and adaptable analytics tool.

All of your important website performance indicators go kept there. Countless amounts of data, especially real-time data, are present.

For content, I like to use the landing pages, traffic sources, and conversions following of mentioned reports.

  1. Ahref

Ahrefs is a comprehensive SEO toolkit.

Functionality for keyword research, link audits, keyword rank tracking, content gap analysis, competitive domains, and much more are all included.

Sincerely, I open Ahrefs as soon as I get out of bed. Although it's an addiction, I can live with it because it's such a great tool. Check out this lovely domain-level data for my website:

Ahrefs is now somewhat expensive. Since the feature set at that tier is, well, light, their Lite plan, which starts at $99 per month, isn't that robust. They charge a lot more at their higher tiers. As a result, not everyone should use it.

There is a free version available that comes with their webmaster tools. Although there are various solutions that perform some things better, Ahrefs is my favorite SEO tool to utilize if you can pay for it.

Even if I end up switching to other tools for particular use cases like on-page SEO, I always begin my content audit using Ahrefs.

  1. Semrush

Another all-encompassing SEO tool is Semrush. Although I've used Ahrefs frequently for many years, I'm beginning to like Semrush.

It has more features than Ahrefs, to start with. It provides a tonne of tools to analyze paid marketing campaigns and SEM in addition to the normal SEO reports (domain analysis, competition analysis, keyword research, backlink analysis, etc.).

Additionally, they have a number of cutting-edge features that no other SEO platform has, such as the surround sound tool (a brand-new tool created to assist you in measuring and optimizing the SERPs as a whole, not just the ranks of your website). They also provide a free writing helper that does many of the same functions as Clearscope and Surfer, although being less precise and potent, in my opinion.

  1. Frase

In contrast to Surfer, Clearscope, and MarketMuse, Frase is a content optimization platform with a number of distinctive characteristics.

It assists you in both planning and optimizing your blog entries, similar to those content analysis tools. It's one of the greatest content planning tools available, with the most comprehensive and powerful content brief features.

As a Jasper substitute, if you want to accomplish everything in one tool, they also include AI copywriting tools to produce content. Since you can use it on their webpage without creating an account, their AI writer is actually pretty good.

This aids in both optimization and the process of creating content.

Additionally, they feature several pre-made themes, such as listicles and blog introductions. Once more, you can test it out right there on their website: This implies Frase is a useful tool for content planning, writing copy, and improving your content score in addition to being a helpful tool for content audits.

  1. MarketMuse

The original content optimization platform is called MarketMuse.

MarketMuse used to be only for businesses, and while they are still rather pricey, they just introduced a free plan so you may try out the site without spending any money.

Like other content analysis tools, it functions similarly. You just need to enter your target term, wait for some machine-learning magic, and presto! You have a content brief to direct your work.

The relevancy of MarketMuse's suggested keywords is what I enjoy most about it. Other content optimization tools, in my experience, sometimes spout forth random keyword ideas, and some of them seem a little out of place. Better context awareness appears to be present in MarketMuse.

If you're using MarketMuse at any type of scale, the major drawback is the high cost. For many smaller content firms, this makes it preventative, and as a result, many searches for MarketMuse alternatives like Surfer, Frase, or Clearscope.

  1. Google Search Console

Google's own free search analytics tool is called Google Search Console.

Even though I frequently use programs like Ahrefs and Semrush, some capabilities, including impressions and click-through rate, are exclusive to Google Search Console.

Additionally, they have direct integration with Google Data Studio, which is excellent for performing proactive analyses of your search performance and ranking.

It's critical to understand Google Search Console if you want to advance your SEO skill set.

  1. Screaming Frog

The most well-known internet crawler available is called Screaming Frog, and if you're undertaking any kind of technical study of your content and website, it's essential.

Yes, programs like Ahrefs and Semrush provide functions for website audits. However, they don't descend as far as Screaming Frog or any other crawler does. After you run your crawl, you'll need to do a lot of manual data analysis, but that's fine since the greatest technical audits involve a lot of manual data analysis to find things that go beyond the typical, basic solutions.

It may be used to locate any missing title tags, meta descriptions, or other little amounts of material on your website.

I also enjoy using it to identify chances for internal linkages as well as problematic websites and links.

  1. Yoast

A WordPress SEO plugin is called Yoast.

It offers a tonne of functionality, therefore I suggest installing it for everyone who uses WordPress.

Here are some features mentioned that users love:

  • It’s incredibly easy to begin using & install (simple WordPress plugin).

  • Easily add targeted keywords and meta descriptions to your post

  • Provide readability scores quickly.

  • Keyword density scores

  • Add schema and FAQs to pages

I personally use Yoast, and if it isn't already installed, I always do so while dealing with customers.

One of the first content analysis tools is Yoast. It may not be the most powerful anymore on any one dimension, but it has so many features and use cases, and it's so reasonably priced that, if you use WordPress, you might as well be using it.


In 2022, content analysis tools will be widely available, enabling you to track keyword rankings, content performance (such as the number of first- or last-click conversions it generates), on-page SEO, and content quality.

The art of content quality still requires a lot of skill even with all these tools. Don't be afraid to add some taste and judgment to the information you create, even with the help of this collection of content analysis tools.

Analyze your material with a critical and analytical perspective. After all, content marketing (and specifically content production) isn't a task we can completely delegate to machines just yet. Nevertheless, don't goes embarrassed to utilize Surfer to optimize your article for search engine positioning. To guarantee that the content is ranking, generating traffic, and eventually generating company value and income, you may leverage creativity and the fantastic machine-learning technologies at your disposal.

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